i Basil Hayden's :: This Is My Nashville
As the only liquor native to the United States, bourbon is a distinctly American spirit. The small-batch process used to create Basil Hayden’s has its roots in the republic’s early days, modified from a recipe first used by Hayden himself during the latter years of George Washington’s presidency. Paying homage to the brand’s historical & cultural legacy, Max Wastler, Basil Hayden’s “Cultural Bloodhound,” travels the country in search of other makers who embrace a similar small-batch philosophy. Picture Show was selected to collaborate with Max in creating the “This is My…” campaign, celebrating the artisanal culture and curiosities that make a city great.