i MAC Properties
Mac Properties is a neighborhood-based rental real estate firm committed to providing an exemplary living experience through the preservation, restoration and renovation of the properties it owns. They needed an engaging way to communicate that message and introduce their brand to their potential customer base, and hired Picture Show to guide and bring their story to life. The resulting identity piece features sweeping architectural cinematography, coupled with dramatic camera movements and real Mac Properties residents driving the brand narrative in their own words, through documentary-style interviews written, conducted and shot by Picture Show. The Mac Properties identity piece was awarded a first prize at the Apartment Internet Marketing National Conference. Industry publication MHN commented in an article that the piece is "is a love letter from residents to the historic buildings they live in. The residents are real and their emotion for the properties authentic, allowing prospects to easily connect."