i Target :: It's All Around You
Picture Show was tasked with capturing a fleeting live music moment, from over a dozen perspectives at once. Target and The A.V. Club partnered to provide a free-to-the-public show from electro-pop duo Phantogram. In addition to Picture Show documenting the event, there was a goal to capture the show from a fan's point of view as well. So, twelve concert goers were chosen to shoot the show as well on whatever kind of camera they had available. Picture Show was in charge of directing and managing the crew of amateur filmmakers as well. The end result became 'It's All Around You,' an immersive concert experience that melded professionally shot footage with the first-person perspective of die hard fans.